Our Strategy - The Five C’s of Andin:

Founded over a quarter of a century ago, Andin has grown from a small innovative jewelry manufacturer into a leading visionary in today’s global jewelry market. The success of the company is grounded in the four pillars of our corporate strategy - The Four C’s of Andin: Creativity, Commitment, Collaboration and Customer Intimacy. In 2000, we added the Fifth C – the .Com. Andin’s subsidiary, Jewelry.com is today the #1 visited web site for jewelry and information. Our idea branding initiatives, together with the unique leverage afforded by Jewelry.com have raised the standards for value-added service throughout the industry.

Jewelry.com: The pillars of our corporate strategy are strongly rooted in the synergy between Andin’s manufacturing operations and our subsidiary, Jewelry.com. Jewelry.com welcomes over 43 million unique visitors annually and is proud to provide value-added content to a database of 2.2 million registered users. The company’s unique marketing platform connects jewelry consumers with national, multi-channel jewelry retailers, which include Helzberg Diamonds, Kay Jewelers, JCPenney, Macy’s, Sears, and Zales, representing 5,500 individual storefronts. Retailers and industry organizations, such as the Diamond Promotion Service and the World Gold Council, also benefit from Jewelry.com’s consumer insight initiatives that include research, industry-wide idea branding and cross-retailer mega-promotions.

The Creativity of all players on our team guarantees Andin’s leading position as a trendsetter in the fine-jewelry industry. The Creativity of our design team is constantly one step ahead of the fashion pulse, combining classic design elements with cutting edge trends and techniques. Creative Ideas are the beating heart of Andin, inspiring every department to tell stories through our jewelry creations.

Commitment to our people and their personal growth is the common denominator that supports our thriving, challenging and rewarding work environment. The Commitment of the company to its customers and to its vendors enables us to react to changing market demands with real-time results, ensuring we anticipate and execute to meet and exceed their needs.

Collaboration with our customers underscores our steadfast focus on providing high-quality product at competitive prices. Their success is our success. Collaboration with our vendors ensures that we are striving for both timely delivery and superior quality at all times. Collaboration amongst our people creates an open work environment where all ideas are welcome. Another important “C”, Candor, is a highly valued behavior that we believe enables our team members to make open and honest contributions to our corporate efforts and their individual growth.

Customer Intimacy. Andin and Jewelry.com’s efforts to walk in the shoes of our customers differentiate us from our competitors. We use our resources to identify best selling styles, create brands and selling tools, and provide valuable research on buying patterns and trends.